Content specialist

İş haqqında

• Develop and manage data-driven content plans across Instagram, TikTok, Facebook, LinkedIn, and other digital platforms, aligned with business and communication goals; • Create creative concepts, content ideas, and scripts for posts, Reels, Stories, videos, campaigns, and other content formats; • Develop detailed creative briefs for photo and video productions, participate in the production process, and oversee content execution; • Oversee the production of multimedia and promotional content, collaborating with designers, videographers, photographers, agencies, and other stakeholders; • Monitor social media trends, industry developments, and competitor activities, adapting relevant trends and formats to the brand; • Create timely and engaging content for events, projects, campaigns, and day-to-day activities; • Monitor content performance and audience engagement, using data and insights to optimize content strategies and generate new ideas; • Work closely with Admissions, Sales, and other teams to align content initiatives with business objectives, support lead generation, and contribute to enrollment goals. • More than 1 year of experience in content creation, social media, marketing, communications, or a related field; • Excellent written and verbal communication skills in Azerbaijani; • Strong interpersonal and communication skills, with the ability to collaborate effectively with different teams and stakeholders; • Proficiency in English and Russian is an advantage; • Strong understanding of social media platforms, their features, and current trends; • Strong creative thinking and idea-generation skills; • Ability to write scripts for various content formats; • Ability to develop clear and detailed creative briefs for content, photo, and video productions; • General understanding of video content creation and the production process; • Experience with CapCut and other content creation tools is an advantage; • Ability to work effectively in a team and manage multiple projects simultaneously. What do we offer: - Documentation according to AR Labor Code; - Life Insurance; - Medical Insurance; - Kids schooling discounts; - Opportunity to benefit from 75% discount on Push 30; - Professional growth. Note: Only shortlisted candidates will be called for interview.